Week 5 – Colour Psychology According to Lischer (2023), colour psychology is “the study of how colour impacts the way we perceive the world” and consequently how customers interact with brands/products. Lishcer notes that emotions play a crucial role in customer’s decision-making, and colours can evoke specific feelings. With “85% of customers considering colour a key factor in […]
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Week 4 – Branding Trends Overstimulated branding – Maximalism Overstimulating design, otherwise known as ‘maximalism’ is a design practice that uses an excess of imagery and eye-catching colour to attract an ever more overstimulated audience. Visually, a brand that employs this design often uses patterns and imagery to fill out all available space. these brands
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Week 3 – AI In UX Design This week I wanted to take a look into how AI software is beginning to be used in UX design and if we face threats as designers. I found that AI is revolutionising how we create products and systems. Despite some lingering scepticism, UX designers and developers are
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“>”>DM7900 week 2 – Hierarchy of Needs
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