Overstimulating design, otherwise known as ‘maximalism’ is a design practice that uses an excess of imagery and eye-catching colour to attract an ever more overstimulated audience. Visually, a brand that employs this design often uses patterns and imagery to fill out all available space. these brands using this type of design evoke emotions like happiness and playfulness and that’s why it’s often used for branding targeted towards children. While this style appeals to younger audiences it can also be seen in more mature markets like the brand ‘BEVERTOWN’. It will be good to revisit this when conducting research for my ‘Folklore’ branding project.