Week 5 - Colour Psychology
According to Lischer (2023), colour psychology is “the study of how colour impacts the way we perceive the world” and consequently how customers interact with brands/products. Lishcer notes that emotions play a crucial role in customer’s decision-making, and colours can evoke specific feelings. With “85% of customers considering colour a key factor in brand selection”(2023), Lischer recommends integrating colour psychology into the design practice of brand designers.
Brands use different colours to connote emotions related to their brands. For example, PayPal use Blues in their branding as they connote trust, loyalty and security, all essential for a banking app. When conducting the branding for both of my projects this semester it will be vital to include Colour Psychology and alight them with my intended brand messages.
Lischer, B. (2023). Ignyte Branding Agency. [online] Ignyte. Available at: https://www.ignytebrands.com/the-psychology-of-color-in-branding/ [Accessed 21 Dec. 2023].