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DM7908: Digital Media Project Project Overview This project focuses on the brand Relentless, a surfwear brand that is being re-envisioned to be launched as a start-up clothing business. While this project focuses primarily on user experience and interface design, it also involved drawing on my skills in brand development and product design, including creating custom

Week 8 – Fitt’s Law The Nielsen Norman Group, define Fitt’s Law as “Fitts’s law gives us the relationship between the time it takes a pointer to move to a particular target in order to interact with it in some way” (2022). Essentially how users interact with UX and how to design to make it as efficient as

Week 7 – Feedback Week In this blog, I review my peer feedback after presenting the progress of my work so far. RSA Project After receiving the feedback I immediately opened my notes and wrote down what people had said and how I responded. One concern that was raised was surrounding security issues. I have

Week 6 – Jungian Archetypes Carl Jung proposed the concept of ‘Archetypes’ as a set of universal symbols and categories that all humans can fit into. He says that these archetypes are inherited and passed down and influence the personalities of individual people. This theory of his can be used to create distinct user personas

Week 5 – Colour Psychology According to Lischer (2023), colour psychology is “the study of how colour impacts the way we perceive the world” and consequently how customers interact with brands/products. Lishcer notes that emotions play a crucial role in customer’s decision-making, and colours can evoke specific feelings. With “85% of customers considering colour a key factor in

Week 4 – Branding Trends Overstimulated branding – Maximalism Overstimulating design, otherwise known as ‘maximalism’ is a design practice that uses an excess of imagery and eye-catching colour to attract an ever more overstimulated audience. Visually, a brand that employs this design often uses patterns and imagery to fill out all available space. these brands

Week 3 – AI In UX Design This week I wanted to take a look into how AI software is beginning to be used in UX design and if we face threats as designers. I found that AI is revolutionising how we create products and systems. Despite some lingering scepticism, UX designers and developers are

“>”>DM7900 week 2 – Hierarchy of Needs